Something that had been discussed since my joining Clockwork in 2007 was the redesign of clockwork.net. In 2009 we finally made it happen. Probably the biggest single motivation for the redesign was to move away from the flash site and really use our content management system to it’s full potential. In addition we wanted to better integrate social media including the #clockwork twitter feed, revamped blog and better communicate our core capabilities.
From a design standpoint, we decided to shift from the primarily dark theme of the last site to a simplified look and feel with plenty of whitespace. However, we didn’t want to lose the personality of our last site, something that we decided to keep in the design details as well as bringing in profiles for the whole team. There are also quite a few gems sprinkled throughout the site.
Role: Creative Director & Designer